École d’affaires publiques, Master in Public Affairs
which they intend to submit their book or article review and in preparation for the written examination at the end of the course. Pedagogical method : One two-hour lecture per week for 12 weeks. Course Description : The module provides students with a general introduction to public policymaking and public policy analysis. It is organised in three sections. In the ﬁrst of these, students will be introduced to the core techniques of public policy analysis. The second section of the module is concerned with public policy dynamics - how public policy change occurs and how we might evaluate the success or failure of such change. A consistent theme is the evaluation of public policy and how such evaluation (and the policy learning it prompts) feeds into the evolution of policy over time. The third section of the module is concerned with the inﬂuence on the form and content of public policy of the changing context(s) in which it takes place today. Particular emphasis is placed on the inﬂuence of globalisation, austerity and the difﬁculties of designing and evaluating policy choices in a context of risk, uncertainty and crisis. Required reading : Cairney, P. (2011) Understanding Public Policy. Basingstoke : Palgrave Macmillan ; Knill, C. & Tosun, J. (2012) Public Policy. Basingstoke : Palgrave Macmillan. ; Hill, M. (2012) The Public Policy Process. 6th edition. New York : Routledge.
a Q&A session among the students, based on a role play format ; an interim report during the course ; a ﬁnal essay on a certain number of questions to be answered in written form. Workload : No speciﬁc documents or papers are requested before the sessions. Pedagogical method : The course will be based on : a number of 8 lessons from M. Cappon on the general theme of the development and challenges of Public Media in Europe ; 4 lessons from M. Klossa on a "monographic" base on speciﬁc issues ; 1 or 2 external partecipations (to be deﬁned) are foreseen from top level experts of the sector. Course Description : Public Service Broadcasting, a unique European feature, has developed from a state monopoly to one of the big media players, and has to face growing technological and market challenges. All over Europe, politics is reconsidering what is the effective « Public value » of this service, which are the ﬁnancing solutions in times of crisis and which are the best regulatory frameworks. The principles of freedom and independence of the media are also at risk because of growing political interferences, hostile lobbyng on ﬁnancial resources and new laws that undermine traditional governance rules. PSB must ﬁght for a new legitimacy, based on quality of content, new opportunities from technological changes and the value of PSB for the creative industry and the cultural identity of each country. PSB must, then, also elaborate new strategies not to be marginalized in a media world that is being reshaped all over the world. In particular innovation of technologies, content and language will be the key elements to perform a successful transition to a diversiﬁed and more competitive landscape. The course consists of 8 lessons that consitute the « ﬁl rouge » of the whole reﬂection, a number of in depht investigations on key speciﬁc items, conducted with the contribution of external experts, and possibly one or two top level guest speakers from the Europen Media environment. 1087
PUBLIC SERVICE BROADCASTING IN A CHANGING ENVIRONMENT
Semester : Autumn Number of hours : 24 Language of tuition : English
Opened to the exchange program
Teachers : Claudio CAPPON (Former General Director of Rai and Vice President of EBU (European Broadcasting Union)), Guillaume KLOSSA (Public Affairs Director, EBU (European Broadcasting Union)). Prerequisite : No speciﬁc pre-requisite is needed for this course. Pedagogical format : Elective Course validation : The validation process will be performed through :