PSIA, Master in International Security
Workload : Each team is expected to work about 4 hours a week to share results during each session Pedagogical method : *** This course has been labelled as a “PSIA pedagogically innovative course” : -Course taught as part of a global university initiative and competition sponsored by the U.S.Department of State and Facebook -Development of strong team work and peers management skills in an international context -Comprehensive training in the fundamentals of an integrated marketing and communications campaign Course Description : *** This course has been labelled as a “PSIA pedagogically innovative course” (see below pedagogical format for further information) P2P : Challenging Extremism (P2P), is a global university initiative sponsored by the U.S. Department of State and tech giant Facebook. Your challenge, as a team playing the role of a creative agency, is to design a campaign to counter the online presence and narrative of prejudice, hate speech and extremism. The focus will be on fulﬁlling speciﬁc objectives designated by the sponsors, listed in a Project Brief. A hands-on assignment, P2P challenges student teams to develop and implement tactical social media and digital strategies in the form of an initiative, product or tool to counter the online presence of extremism. It enables them to gain hands-on experience and improve skills in leadership, public speaking, client relations, teamwork, business writing, project management, organizational skills, budget management and more. The course will be co-designed with the students, with faculty proposing a set of content for stutents to prioritize and modify as needed. This may include but is not limited to : market research, marketing strategy, campaign design, advertising, public relations, budgeting and project planning. Client Objectives The client's objectives are speciﬁc to a communication challenge associated with reaching a deﬁned target audience. The objectives the client has chosen may range from achieving levels of awareness, to inﬂuencing behavior, to building preference for their brand over others. Before the
team begins building any strategies, tactics, slogans or any marketing initiative, product or tool, the team must have a complete understanding of the objectives, an agreement with the client on what the team will be expected to accomplish (Project Brief) and how the results will be measured (Program Scorecard). Deliverable : Marketing Program Based upon speciﬁc client objectives, students will research the target audience, create an integrated campaign and submit a plan for review. Upon review and approval, the student team will be provided an operational budget to execute their strategy and measure success, as well as Facebook Ad Credits for the project. This program is a unique, innovative and rigorous training ground where students learn by doing. Required reading : to be deﬁned.
POLITICAL MILITARY RELATIONSHIP, FROM THEORY TO PRACTICE
Semester : Spring Number of hours : 24 Language of tuition : English
Teachers : Philippe VIAL (Conseiller scientiﬁque du dpt recherche). Prerequisite : A basic knowledge of general history of France since 1870, especially regarding the political and military dimensions is required. Pedagogical format : Seminar Course validation : Each student will be expected to make a 10-minute brieﬁng about a speciﬁc subject of defence policy, as if it was presented to a high-level decision-maker. The student will choose the subject from a list proposed by the teachers and in relation with the topic of each session. Each student will be additionally expected to write a 10-page paper about a topic discussed with the teachers. The ﬁnal grade will be a combination of the grade of the brieﬁng (30%), of the paper (60%) and of an assessment of the class participation (10%). Workload : A signiﬁcant amount of readings will be expected from the student, as an active participation in the in-class debates. The ability of the students to read document