PSIA, Master in International Public Management
In all circumstances, especially in the case of new operations or businesses, stakeholders will by turns be partners, agents of change and allies ; but they can also rapidly become blockages, damaging the organization's operational result or its reputation. Failing to take account of this key business component, particularly with a focus on short-term costs (or time), can in certain cases endanger the entire business. Understanding who surrounds and interacts (or not) with the organization, identifying which values or elements speciﬁc to a community to build on and being able to develop lasting relations based on trust constitute key elements for a long-term relationship rooted in the direct environment. Using concrete examples taken from major groups operating internationally and other players in the public and voluntary sectors, this series of classes aims to provide each student with very pragmatic keys to the subject. Team work will be emphasized in this seminar with a group project. Required reading : Managing for stakeholders, R.Freeman, January 2007, Darden, University of Virginia ; On Mc Kinsey website, Beyond corporate social responsibility : Integrated external engagement, March 2013 | byJohn Browne and Robin Nuttall ; Why Making Money Is Not Enough, MIT Sloan, June 18, 2013, Ratan Tata, Stuart L. Hart, Aarti Sharma and Christian Sarkar ; The Business Case for Corporate Social Responsibility, June 11, 2011, by Archie B. Carroll and Kareem M. Shabana, https ://www.conference-board.org/retrieveﬁle.cfm ; MIT Sloan, July 15, 2003, Shareholders vs. Stakeholders Debate.
nomic and ﬁnancial concepts (having taken one undergraduate course in each subject is recommended) ; Chinese language is not a prerequisite. Pedagogical format : Seminar Course validation : Grades will be based on : - Quality of contributions to class discussions : 30% of total grade ; - Short group presentation (2/3 students per group) : the presentation will be assessed both on its form (clarity, organization of ideas and examples, concision etc.) and on its substance (research based on and beyond suggested readings, illustrative precedents, etc.) : 30% of total grade ; - Individual student's project, to be completed in the second half of the semester (topic and format to be proposed by the student and deﬁned with the lecturers) : 40% of total grade. Workload : Before each class, selected readings (usually 10-20 pages required), and preparation of class discussions (questions, comments, etc.) based on the readings ; - Once in the semester, preparing and presenting a group presentation (less than 10 minutes). The presentation may, at the group's option, be supported by a short PPT handout (5-10 slides) ; - Drafting of a concise mid-term student's project (3 to 5,000 words). Pedagogical method : 12 weekly lectures of 2 hours, each including (i) a presentation of the session's topic by the lecturer(s), typically including (ii) a press review, (iii) real-life case studies (iv) open discussions and debates, and (v) one or two short presentation(s) by a group of students. Additionally, practitioners working in or with China (senior banker, China correspondent of leading French newspaper, China economist at major energy company etc.) may be invited to share their views and practical experience with the class. Course Description : All future decision-makers will be confronted to China on a daily basis throughout their career. While few of them will need to develop an expertise in Chinese law, all need to understand how the Chinese legal system — and its practical functioning, particularly when applied to economic activities — affect the world (and how the world affects them). Are intellectual property rights protected under Chinese law and 1233
BUSINESS LAW AND PRACTICE IN CHINA : APPLIED SINOLOGY
Semester : Spring Number of hours : 24 Language of tuition : English
Teachers : Arnaud LUNEL (Responsable du département de la stratégie ﬁnancière et patrimoine), Guillaume ROUGIER-