École du management et de l’innovation, Master Communication, médias et industries créatives rise in environmental concerns, the importance of corporate culture and much more, we'll adopt a deliberately wide scope of analysis in order to evaluate the multi-cultural factor. And in the end, we'll make the case that any Corporate Communications worth its while will is one that empowers stakeholders. Required reading : The Culture Map : Breaking Through the Invisible Boundaries of Global Business ; Hitting the sweet spot ; Multicultural Communication and Popular Culture : Racial and Ethnic Images in Star Trek ; Global Communication : Theories, Stakeholders and Trends, 4th Edition ; Fundamentals : Intercultural Communication. course is divided between 6 lecture sessions (6 x 2h each) and 6 tutorial sessions (6 x 2 h each). Lecture sessions : review of the key strategic concepts ; case solving method and practice ; business model analysis. During the last 3 lecture courses, high executive guest speakers are invited to share their recent strategic issues with the class. Tutorial sessions : students work in groups on case studies assignments. Required reading : Contemporary Strategy Analysis, Robert M. Grant, Wiley.
DIGITAL MEDIA AND POLITICS
Semester : Autumn Number of hours : 24 Language of tuition : English
Semester : Spring Number of hours : 36 Language of tuition : English
Teachers : to be deﬁned. Prerequisite : Course taught in English Language ; a level 4 and more is required in English to register for this course. Pedagogical format : Seminar Course validation : Assessment is based on students participation in class, individual oral presentations and collective written reports. Participation in class 10% ; Collective oral presentation 30% ; Individual written report 30% (the two are connected) ; Final exam 30%. Workload : Students are required to read one article or book chapter carefully before each class. Pedagogical method : Course based on lively discussions in class. Course Description : Based on seminal research in the ﬁelds of political science, philosophy and sociology, this course aims tounderstand the political role played by the (new) media and the impact the development of the Internet has had on the public sphere, the theory and practice of democracy, political communication, political participation and activism. Required reading : Special issue on “Debate, democracy and Public Sphere”, Books&Ideas, 8 January 2013 ; http ://www.booksandideas.net/ Debate-Democracy-and-the-Public.html ; Read 1837
Teachers : Anémone BERES (Gérante - fondatrice, AMSTRAM (cabinet de conseil en stratégie)). Prerequisite : Course taught in English Language : a level 4 and more is required in English Language to register for this course. Pedagogical format : Lecture and tutorials Senior lecturers : Xavier MARVALDI (Digital Chief Innovation Ofﬁcer L'OREAL), Nicolas SCHAETTEL (General manager OZANGO). Course validation : Lecture : 1/3 of total grade (ﬁnal exam + individual participation). Tutorial : 2/3 of total grade (case studies assignments + individual participation). Workload : This course requires a consistent preparation work both in group and individually (4 cases to be solved during the 6 tutorial sessions). Pedagogical method : 12-hour lecture course (6 x 2h) + 12 hours tutorial course (6 x 2h). Course Description : This course continues the course “Introduction to corporate strategy”, offering a more in-depth knowledge and practice of business strategy. It goes beyond the initial concepts of strategy with illustrations of real case strategic issues and case solving practice. The