École du management et de l’innovation, Master Communication, médias et industries créatives Top level, English speaking, and internationally oriented political communication specialists such as communication advisers, digital communication advisers, ﬁeld and campaign advisers, journalists and press photographs, will be invited for interactive talks and case studies. Traditional means of communication, used in political communication, such as the television, the phoning or the mailing, will be at the center of the course. But in order to prepare the students to their future positions, we think it is necessary to have an extensive look at the new means of communication such as the Internet, and particularly the social networks. Required reading : Darren G. Lilleker, Key concepts in political communication, London, Thousand ; Brian McNair, An introduction to political communication, New York, Routledge, 2007 ; Richard Perloff, The dynamics of political communication : media and politics in digital age ; New York, Routledge, 2014. The reaction paper has to be e-mailed by 7pm the day before the class to the instructor and the other students who are expected to read it before class. Final exam (40%). Workload : For each class students are expected to read material for about 60 to 70 pages. Pedagogical method : 24h : 12x2h. Course Description : The course offers an introduction to the political economy of mass media. The course will use the toolkit of economic analysis to study the structure of media industries, the effects of competition and regulation in media markets, the broader impact of media markets on consumers and citizens (including on consumer product industries, social engagement, and political participation) and the changes brought about by digital technology. The course will focus primarily on empirical work and will be based on the reading of research papers and the discussion of their theories, methods, and results. Required reading : Vogel, H., Entertainment Industry Economics, Cambridge University Press, 2007 ; Caves, R., Switching Channels : Organization and Change in TV Broadcasting, Harvard University Press, 2005 ; Prat, A. and D. Stromberg (2011), The Political Economy of Mass Media. CEPR Discussion Paper No. DP8246 ; Islam, R., S. Djankov and C. McLiesh (2002), The Right to Tell : The Role of Mass Media in Economic Development, World Bank Publications, Washington, DC ; Islam, R. (2010), Information and Public Choice : From Media Markets to Policy Making, World Bank Publications, Washington, DC.
POLITICAL ECONOMY OF MEDIA
Semester : Autumn Number of hours : to be deﬁned Language of tuition : English
Teachers : to be deﬁned. Prerequisite : At least, level 4 in English language. Pedagogical format : Lecture alone Course validation : Grades will be based of the following four components : Class participation (10% of the grade) : all students are expected to attend and actively participate in all classes and to read the assigned material before each class. Attendance is recorded and reported. Leading class discussion (25%) : once during the semester each student (or group of students, depending on class size) is expected to prepare a 15-20 minute presentation of one (or more) of the readings assigned for that class and will lead the discussion of the material. The discussion should focus on the reading's contribution and methodology (including limitations and possible improvements), and on its relationship with other readings. Reaction papers (25%) : ﬁve times during the semester (when not leading the class discussion) each student will write a one-page comment of one (or more) of the readings assigned that week.
POLITIQUE, SOCIÉTÉ ET TENDANCES DE L'OPINION
Semestre : Automne Nombre d'heures : à déﬁnir Langue d'enseignement : français
Enseignants : Brice TEINTURIER (Directeur général délégué, IPSOS). Prérequis : Français niveau 4 minimum. Format pédagogique : Cours magistral seul Mode de validation : Un contrôle de connaissances durant le semestre 25