Le Grand Syllabus 2016/2017
sont structurées autour de mises en situation très pratiques au cours desquelles les étudiants sont amenés à jouer différentes scènes de négociation, en prise directe avec les problèmatiques métiers du secteur marketing. Lectures principales demandées : Fisher et Ury, Comment réussir une négociation.
sessions (4 hours each) hence a brand assessment bootcamp Required reading : Blue Ocean Strategy, W Chan Kim, Renée Mauborgne ; Join the Conversation, Joseph Jaffe ; The Tipping point, Malcolm Gladwell.
BRAND ASSESSMENT BOOTCAMP
Semester : Spring Number of hours : 12 Language of tuition : English
BRANDS INTERNATIONAL MANAGEMENT
Semester : Autumn Number of hours : 24 Language of tuition : English
Teachers : Franck GILARDO (Consultant, Brand & Communication). Prerequisite : Prepare thoroughly for the job interview of the last session Pedagogical format : Elective Course validation : Your job interview and the feedback I will get from the company, your participation and energy. 50% lecture, 50% class participation. Workload : One speed dating interview with a digital brand at the last session. Pedagogical method : The course is structured around 3 key moments in a compact format, therefore 3 sessions only of 4 hours each. The ﬁrst session is about gathering and understanding the key tools for analysing a brand, the second session is aimed at giving you tools for disruptive thinking and fostering your imagination and creativity about a brand and the last session is more speciﬁcally geared to making the best of the two previous sessions in a job interview where after practising and rehearsing you will meet the HR, Marketing and Communication managers of a digital brand looking for Sciences Po students to convince them that you are the best for the position. Course Description : Most Sciences Po students are looking for their ﬁrst full time job after S3, it's therefore time to apply all the knowledge gathered to a single purpose : be on the short list and win the pitch. A quick and thorough appraisal of the dream brand you want to work for, disruptive and creative thinking techniques and a real interview that will put you in the driver's seat in front of brand and communication or hr managers, this is what you will get in this compact format of 3 1862
Teachers : Boris JANICEK (General Manager Clinique France - FMCG & Selective Brands expert (L'Oréal & Estée Lauder Cies)). Prerequisite : None Pedagogical format : Seminar Course validation : This module of 24 hours (12 x 2 hours) is validated by 4 credits. Active participation to the sessions & oral presentation (30%) ; Business case presentation (35%) ; Written exam (35%). Business case : students, split into teams of 3/4 members, will be briefed during session on the base of this brief and their team work, each group will need to present their case in front of a jury at the end of the semester. The 2 last sessions of the workshop will be grouped into 1 session of 4 hours so that a jury can review, compare and evaluate all team works. Pedagogical method : Brands International Management workshop is built around 12 sessions (including the 2 last ones dedicated to the business case reviews), lasting 2 hours each and organized in 3 sequences as follows : Oral presentations (students) : from the 3rd session onward, each workshop will start with a 20 min presentation done by 2/3 students, followed by questions from the teacher and the other students for 10 minutes. The students will be evaluated on their capacity to master their subject and to present their argumentation in a living, factual and synthetic manner. The subjects of all 8 oral presentations will be allocated in advance, during the 1st session. Lectures : an hour of tutorial will follow, through a presentation in link with the session main topic.