Le Grand Syllabus 2016/2017
Teachers : Anémone BERES (Gérante - fondatrice, AMSTRAM (cabinet de conseil en stratégie)). Prerequisite : At least a level 4 in English language. Pedagogical format : Lecture alone Course validation : Final multiple choice test. Workload : Attendance to all 7 sessions. Pedagogical method : 7 sessions of 2 hours. Each lecture is illustrated with real business cases. Course Description : This course provides an introduction to the concepts and methods of corporate strategy. Each lecture is illustrated with real business cases. The course is structured as follow : What is Corporate Strategy ; Industry and Competitive Analysis ; Competitive Advantage ; Identifying and deﬁning the appropriate business strategy ; Strategic management and forces ; Corporate vs Business strategy ; Strategic and ﬁnancial valuation. Required reading : The strategy process, Henry Mintzberg et al., Prentice Hall ; Contemporary strategy analysis, Robert M. Grant, Wiley.
— from the papyrus roll to the Internet — on the transformations of cultures of communication. It draws on history, sociology and anthropology of media but it also ventures in philosophy of technology. The readings are organized thematically and all pertain to a series of large questions : what can be a media and what can a media do ? What is speciﬁc to mediated forms of communication and action ? How do media transform power and authority ? More empirical questions will also be raised : What has been the political transformative power of media in the recent revolutions ? What is new in new media ? Required reading : McLuhan, Marshall. 1991 (1964). Understanding Media. The Extension of Man. Cambridge (MA) : MIT Press ; Kittler, Friedrich. 2001. Optical Media. Cambridge : Polity Press.
INTRODUCTION TO SEMIOTICS OF IMAGES IN THE BRAND CULTURE
Semester : Spring Number of hours : 24 Language of tuition : English
INTRODUCTION TO MEDIA STUDIES
Semester : Autumn Number of hours : 24 Language of tuition : English
Teachers : Eric BERTIN (Deputy General Manager in charge of Strategy, MRM//McCann). Prerequisite : At least a level 4 in English language Pedagogical format : Lecture alone Course validation : Individual written project : 40% ; Group in-class oral presentation : 40% ; Work preparation, class participation : 20%. Workload : Students prepare each week class by doing assigned reading or activity. Course Description : Semiotics is the study of production of signiﬁcation, in any type of discourse and situation, leveraging fundamental concepts and tools of linguistics to go beyond verbal language. As such, it is a privileged frame to understand the basis of the visual language that is shaping pop culture and digital culture, especially from a brand perspective. Consumption and mass communication society have projected us into a popular culture that has been increasingly framed not only by images but by a visual
Teachers : Vincent-Antonin LEPINAY (Associate Professor, Sociology Department, Sciences Po). Prerequisite : At least, level 4 in English language. Pedagogical format : Lecture alone Course validation : The students will be evaluated in three ways : weekly class participation 10%, in-class presentation 40%, research paper 50%. Pedagogical method : 12 x 2h lecture class. Course Description : This course offers an introduction to media studies. Its aim is to develop a critical grasp of recent development in media technologies by looking back at the longer history of media. It surveys the succession of media types and analyzes the role of media technologies 1922