École du management et de l’innovation, Master in Communications, Media and Creative Industries Course validation : 40% for an individual presentation ; 30% for the creation and development of a TV concept by groups of 3 to 4 students ; 20% preparation of questions for the Keynote speakers ; 10% for personal involvement. Course Description : The course will deal with the worldwide industry of TV content focusing on international formats. TV formats emerged in the last 15 years in all genres of TV content (from non scripted to ﬁction) and have become one of the main drivers of the industry growth. The course will try to bring answers to a few key questions relating to the future of the production of TV content such as : How to create a concept with an international appeal ? How did formats transform the TV business and economy ? How new comers in both production and broadcasting are changing the international TV landscape ? Required reading : C21 Media : http ://www. c21media.net ; Worldscreen : http ://www.worldscreen.com ; Realscreen : http ://realscreen.com ; Broadcast : http ://www.broadcastnow.co.uk. Format pédagogique : Séminaire Mode de validation : Midterm exam 25% ; Group presentation 40% ; Articles/Book review 25% ; Participation 10%. Charge de travail : One or two readings per week ; a paper or a book chapter. Readings are mandatory ; active participation in class is strongly encouraged and active participation in the group work is needed in order to truly beneﬁt from the content of the course. Descriptif du cours : This course aims to provide students with the theoretical and the analytical tools to understand public opinion in contemporary societies. Across the sessions, we will address the following questions : what is public opinion ? How to measure it ? What are the trends impacting public opinion ? In the ﬁrst half of the course, students will learn about the theories of public opinion, and the methodological principles and tools of public opinion research. And in the second half of the course students will learn about contemporary trends of public opinion on various issues (society, politics and business). Ultimately, students should be able to critically assess a public opinion report, but also the usage media and political actors do of surveys. Lectures principales demandées : Asher H (2011) Polling and the Public : What Every Citizen Should Know, 8th Edition Washington D.C. : CQ Press ; Carballo M and Hjelmar U (eds.) (2008) Public Opinion Polling in a Globalized World Berlin : Springer ; Goidel K (ed.) (2011) Political Polling in the Digital Age, the Challenge of Measuring and Understanding Public Opinion. Louisiana State University Press.
UNDERSTANDING PUBLIC OPINION IN CONTEMPORY SOCIETIES 2ND PART
Semestre : Automne Nombre d'heures : 24 Langue d'enseignement : français
Enseignants : Thomas VITIELLO (Doctorant en Sciences Politiques). Prérequis : At least, level 4 in English language.
ATELIER CRÉATIVITÉ ET INNOVATION COLLABORATIVE
Semestre : Printemps Nombre d'heures : 12 Langue d'enseignement : français
Enseignants : Nathalie RIVOIRE-NAEGELEN (Fondatrice, Smartup-Consulting). Prérequis : Aucun pré-requis n'est exigé pour ce cours, si ce n'est une bonne maîtrise du français car les idées fusent vite en innovation collaborative. Format pédagogique : Enseignement électif 1939