École du management et de l'innovation, Master in Economics and Business
Course validation : Attend all sessions. Combination of continuous assessment grade (2/3) and ﬁnal exam (1/3). Workload : Lecture (24h) + one seminar (24 hours). Credits : 8. Pedagogical method : Case studies and collective comments on real life strategy decisions. Course Description : Corporate Strategy is the creation of a unique and valuable position, involving a different set of activities to deliver long term explicit objectives. The course will provide insights on how ﬁrms elaborate their strategy in a changing competitive environment with the aim of delivering proﬁtable growth. The main frameworks of strategic analysis (industry analysis, strategy formulation, strategic segmentation, international strategy, M&A) will be presented and illustrated by real life case studies. Various industry examples will be leveraged to offer students a view of value creation key performance indicators across sectors. The main focus of the course will be on "corporate strategy in era of digital disruption", with examples of digital strategies in mature markets and emerging economies. Required reading : Grant (Robert M.), Contemporary strategy analysis, 7th ed., Blackwell Publishing, 2010.
ENERGY TRANSITION, FROM GLOBAL TO LOCAL ISSUES
Semester : Spring Number of hours : 24 Language of tuition : English
Opened to the exchange program
Teachers : Vincent ESCOFFIER (CEO, Energy Strategies Consulting). Prerequisite : None Pedagogical format : Elective Course validation : The course evaluation will be the combination of three ratings : 1 presentation rating (1/3) : oral presentation. 1 b-case rating (1/3) : market study part (groups of 2 students) : written work. 1 b-case rating (1/3) : strategic plan part (group of 4 to 5 students) : written work and oral presentation.
Workload : 12 sessions of 2 hours (24 hours), 4 credits. Presentations by the students require desk research and homework. B-case work requires desk research and group work outside the course. Pedagogical method : This course will use different pedagogical perspectives : lessons to give the basic knowledge and deﬁne the concepts, presentation by a guest known for its expertise to detail speciﬁc topics, student presentations to widen the reﬂection, and b-case solving as group work to apply concepts to a real case. The b-case consists in elaborating the strategic plan of a major energy company. It is split in two parts : Market study (groups of 2 students for one market), Strategic plan deﬁnition (group of 4 to 5 students per company). Course Description : Our energy system faces multiple pressures : population growth, resource depletion, climate change, environmental degradation. At the same time, technology revolution brings the opportunity to reshape our system and meet the challenges of energy transition. However, energy transition cannot be a pure technological move. The whole system is affected and the whole system has to be redesigned at both a global and local level, considering all its dimensions (politics, strategy, economy). The goal of this course is to describe what is at stake in this energy transition process, how its dynamic works and what the options for the future are. This analysis will be handled at both a global and local level from concepts and high level strategical stakes to local challenges, regulations, adaptations. Required reading : JEREMY RIFKIN 2011, The Third Industrial Revolution : How Lateral Power Is Transforming Energy, the Economy, and the World, Palgrave Macmillan. (To be read not as a manual but as stimulating food for thought).
Semester : Spring Number of hours : 36 Language of tuition : English