Le Grand Syllabus 2016/2017
Pedagogical format : Lecture alone Course validation : Students' assessment will be based on a Mid-term exam (40% of the ﬁnal grade) and a Final exam (60% of the ﬁnal grade) Workload : 12 lectures of two hours each (24 hours). Credits : 4. Pedagogical method : Each lecture introduces theoretical tools and case studies for illustrative purposes. Course Description : A central ﬁeld in the understanding of our economy, marketing goes much beyond its classic deﬁnition of promoting products or services to sell them. As the business world is shifting under the inﬂuence of the digital revolution towards new paradigms of customer centricity, brand contents, disintermediation and retail excitement - among others - marketing mission needs to be revisited and redeﬁned. This course will explore not only the academic concepts of marketing but also the new approaches that challenge them, to enable students to develop a business situations problem setting approach and problem solving attitude. It will be based on reﬂections on classic and new companies cases, from various business environments and models Required reading : Positioning : The Battle for Your Mind by RIES and TROUT. A true classic book, as a perfect introduction to marketing..
Course validation : Case studies (50%) ; essays/ lectures (30%) ; participation (20%). Workload : 6 seminars of two hours each (12 hours). Credits : 2. Pedagogical method : The course takes the form of case studies, lectures, discussions and interventions from external professionals. Course Description : Private equity refers as a funding mechanism as well as an effective lever for value creation within a business, especially in emerging countries where opportunities have developed signiﬁcantly in the last decade. The course will focus on the speciﬁc challenges faced by fund managers in emerging countries compared to developed markets and will examine the various approaches used to mitigate these risks. The impact of private equity on the local enterprises and economies will also be analysed. The course will be illustrated by case studies with examples from different sectors (services, banking, infrastructure) and regions (Africa, Asia, Latin America and Europe), as well as by the intervention of external professionals working in the industry. Required reading : Pierre Vernimmen, P. Quiry et Y. Le Fur, Finance d'entreprise 2009, Dalloz, 2008, 7 éd ; Josh Lerner, Felda Hardymon, Ann Leamon, Venture Capital And Private Equity : A Casebook, John Wiley & Sons, 2008 (4th ed.) ; Jed Emerson and Antony Bugg-Levine. Impact Investing : Transforming how we make money while making a difference. Jossey Bass : 2011 ; Private Sector and Development, Proparco.
IMPACT OF PRIVATE EQUITY IN EMERGING COUNTRIES AND EUROPE
Semester : Autumn Number of hours : 12 Language of tuition : English
Opened to the exchange program
INFORMATIONS SYSTEM AS A STRATEGIC ADVANTAGE
Semester : Autumn Number of hours : 24 Language of tuition : English
Opened to the exchange program
Teachers : Aglaé TOUCHARD-LE DRIAN (European Investment Fund, Senior Manager, Social Impact Investing). Prerequisite : The course will be best suited for students who have a solid understanding of basic economic and ﬁnancial concepts and have a strong interest in combining a business approach and investing rigor with development and impact topics. Pedagogical format : Elective 2062
Teachers : Bertrand LE BRAS (Partner, IBM Global Business Services). Prerequisite : None. Pedagogical format : Elective Course validation : Continuous assessment grade. Oral presentations (50%), participation (10%) & ﬁnal exam in class (40%).