École du management et de l'innovation, Master Finance et stratégie
Pedagogical format : Seminar Course validation : Pass/fail course based on attendance Workload : In addition to the classes, a 75 minute homework session shall be done to put in application the notions seen in class. Pedagogical method : Each session is to be divided in two parts : a) 90 minutes chalk and talk lecture done by the teacher b) 30 minutes application in FRM quizzes Course Description : Within the last 10 years, the ﬁnancial industry became increasingly concerned about managing risk. The FRM offers the opportunity to show your skills in risk management and is proof that you have had your knowledge validated by the leading organization in the ﬁeld and in accordance to international professional standards. The FRM exam gives you the opportunity to become part of an elite group of skilled professionals, sought after and employed by the leading ﬁnancial institutions in the world. The course topics included in the FRM includes : -market risk measurement and management -credit risk management -risk management and investment -current ﬁnancial market issues The FRM is one of the most sought after ﬁnancial certiﬁcation these days. It opens doors to careers involving the management or assessment of risk within the ﬁnancial industry. Required reading : Michel Crouhy, Dan Galai, and Robert Mark, The Essentials of Risk Management, 2nd Edition.
Course validation : Students' assessment will be based on a Mid-term exam (40% of the ﬁnal grade) and a Final exam (60% of the ﬁnal grade) Workload : 12 lectures of two hours each (24 hours). Credits : 4. Pedagogical method : Each lecture introduces theoretical tools and case studies for illustrative purposes. Course Description : A central ﬁeld in the understanding of our economy, marketing goes much beyond its classic deﬁnition of promoting products or services to sell them. As the business world is shifting under the inﬂuence of the digital revolution towards new paradigms of customer centricity, brand contents, disintermediation and retail excitement - among others - marketing mission needs to be revisited and redeﬁned. This course will explore not only the academic concepts of marketing but also the new approaches that challenge them, to enable students to develop a business situations problem setting approach and problem solving attitude. It will be based on reﬂections on classic and new companies cases, from various business environments and models Required reading : Positioning : The Battle for Your Mind by RIES and TROUT. A true classic book, as a perfect introduction to marketing.
Semestre : Automne Nombre d'heures : 24 Langue d'enseignement : français
Ouvert au programme d'échange
FUNDAMENTALS OF MARKETING
Semester : Autumn Number of hours : 24 Language of tuition : English
Opened to the exchange program
Enseignants : Alexandra CHEVALIER (Market Ofﬁcer France, Belgium, Italy at GLL Real Estate Partners), Antonin PRADE (Portfolio Manager – European Real Estate, Standard Life Investments). Prérequis : Les bases de la ﬁnance des marchés et de la ﬁnance d'entreprise. Format pédagogique : Enseignement électif Mode de validation : Ce module est validé de 4 crédits. Le cours sera validé par : une note d'exposé réalisé par les étudiants en groupe, une note de test 2123
Teachers : Fabien COMBY (Chef de projet international), Maxime DUPONT (Directeur du développement). Pedagogical format : Lecture alone