Le Grand Syllabus 2016/2017
Pedagogical format : Lecture alone Course validation : Students' assessment will be based on a Mid-term exam (40% of the ﬁnal grade) and a Final exam (60% of the ﬁnal grade) Workload : 12 lectures of two hours each (24 hours). Credits : 4. Pedagogical method : Each lecture introduces theoretical tools and case studies for illustrative purposes. Course Description : A central ﬁeld in the understanding of our economy, marketing goes much beyond its classic deﬁnition of promoting products or services to sell them. As the business world is shifting under the inﬂuence of the digital revolution towards new paradigms of customer centricity, brand contents, disintermediation and retail excitement - among others - marketing mission needs to be revisited and redeﬁned. This course will explore not only the academic concepts of marketing but also the new approaches that challenge them, to enable students to develop a business situations problem setting approach and problem solving attitude. It will be based on reﬂections on classic and new companies cases, from various business environments and models Required reading : Positioning : The Battle for Your Mind by RIES and TROUT. A true classic book, as a perfect introduction to marketing..
Pedagogical method : The students will be expected to do a reasonable amount of preparatory reading of relevant papers and case studies, which will be distributed in advance or available online. Course Description : The course covers the policy, ﬁnancial and transactional aspects of infrastructure projects in various sectors (energy, renewable energy, water, transport, etc.), with a focus on ﬁnancial structuring (including basic ﬁnancial modeling), Public Private Partnerships and infrastructure funds. Case studies on national and international projects will be included. The course is well suited to future careers in banking, project ﬁnance, infrastructure funds, international development organizations, infrastructure companies or consulting ﬁrms. Required reading : Bridging the Infrastructure Gap, McKinsey Institute, June 2016 (http ://www. mckinsey.com/industries/capital-projects-andinfrastructure/our-insights/bridging-global-infrastructure-gaps) ; Paving the Way : Maximizing the Value of Private Finance in Infrastructure, World Economic Forum, 2010 (www.members. weforum.org/pdf/FinancialInstitutions/Infrastructure2010.pdf) ; Understanding the Challenges for Infrastructure Finance, BIS, August 2014 (http :// www.bis.org/publ/work454.pdf).
INFRASTRUCTURE AND PROJECT FINANCE
Semester : Spring Number of hours : 24 Language of tuition : English
Opened to the exchange program
INTRODUCTION AU CONSEIL EN STRATÉGIE
Semestre : Automne et Printemps Nombre d'heures : 24 Langue d'enseignement : français
Teachers : Gilles BADOT (Senior Banker, European Investment Bank), Pierre-Emmanuel NOEL (Senior Banker, European Investment Bank). Prerequisite : None. Pedagogical format : Elective Course validation : The student will be assessed on the basis of (i) Active class participation (including group presentations) (25%) (ii) Final written examination in class (Multiple Choice and Mini-Case) (75%) Workload : 12 seminars of two hours each (24 hours). Credits : 4. 2204
Enseignants : Rodolphe CHEVALIER (Principal, The Boston Consulting Group), Benjamin FORLANI (Project Leader, The Boston Consulting Group). Prérequis : Aucun. Format pédagogique : Séminaire Mode de validation : Le module est évalué 4 crédits. Charge de travail : Un travail en groupe sera demandé pour chaque séance, avec à chaque semaine une restitution orale demandée à un ou deux groupes sur la base du travail préparatoire effectué.