École urbaine, Master in Governing the Large Metropolis
Teachers : Alice LE ROY (Professor, University of Paris V). Prerequisite : A basic knowledge of, or interest for the concepts of urban sustainability (ecological footprint, energy efﬁciency, urban resilience, post-carbon strategies) are required. No prior knowledge but an interest for the fundamental components of strategic communications (how to communicate and how to persuade multiple audiences) is expected. Pedagogical format : Workshop Course validation : One 10-minute presentation of an environmental communication strategy in a metropolitan area (in 2016 the focus will be on reclaimed urban spaces) : 50%. A written contribution to a website : 50%. Workload : Seminars (3x3 hours), teamwork (for the creation of the website), online and ﬁeld research (during the urban walk and for the oral presentation). Pedagogical method : 4 sessions of 3 hours (including 1 off-site session). Seminar-style class : students are encouraged to approach themes and to share knowledge from multiple perspectives. Course Description : The workshop examines communication processes geared towards environmental sustainability in metropolitan areas. Based on case studies, student-led presentations and an urban walk, the workshop will give a general overview of communication tools and strategies honed to cope with ecological challenges in metropolitan areas, with a focus on climate change, biodiversity and transportation issues. Media such as newspapers, TV channels, radio and the web in its various forms, including social media, will be examined along with other forms of communication such as advertising and public relations, political campaigning and citizen activism. Each student will collect a dynamic toolbox of city proﬁles, case studies, and model policies in order to analyze the strategic use of environmental communication by governing bodies, NGOs and grassroots organizations. By the end of the workshop, students will have considered the impact of a wide range of communications activities on the process of developing sustainability policies. They will also have analyzed approaches that extend beyond individual behavior change to include shifts in social norms, businesses, markets and public policies.
Required reading : Bogotà, Building a Sustainable City (PBS documentary, 25') ; The City Fix http ://thecityﬁx.com/blog/how-public-spacesmake-cities-more-people-oriented-priscilapacheco-lara-caccia/ ; Reclaiming Urban Space, Judit Bodnar, Central European University, Hungary ; Connie Roser-Renouf, Neil Stenhouse, Justin Rolfe-Redding, Edward Maibach and Anthony Leiserowitz (2014), Engaging Diverse Audiences with Climate Change : Message Strategies for Global Warming's Six Americas http ://www. climatechangecommunication.org/sites/default/ files/reports/roser-renouf_et_al_6_ams_processing_chptr_website%20version_0.pdf ; UNEP + Futerra (2005) COMMUNICATING SUSTAINABILITY How to produce effective public campaigns – http ://www.futerra.co.uk/wp-content/ uploads/2011/09/Communicating_Sustainability. pdf.
FROM DIAGNOSIS TO PROJECT IMPLEMENTATION
Semestre : Automne Nombre d'heures : 12 Langue d'enseignement : français ; anglais
Enseignants : Guillaume JOSSE (Executive Director), Margaux SALMON (Project Ofﬁcer). Prérequis : None. Format pédagogique : Atelier Mode de validation : Grades for this course will be determined by the quality of students' participation during the class (20%) and synthetic notes and associated presentations made during each class (80%). Méthode pédagogique : 4 sessions of 3 hours. Descriptif du cours : This workshop aims to carry out a step-by-step analysis of the feasibility study elaboration process from an operational perspective, focusing on a Feasibility Study for Slum Upgrading currently carried out by Groupe Huit in Lagos State, Nigeria. Lagos State was home to 16.8 million inhabitants in 2010, and is home for over 21 million inhabitants today according to the Lagos State Government. With 85% of the State population living