Le Grand Syllabus 2017/2018
average brand business units.This so-called Brand Manager position is often the ﬁrst generalist “business commandment” position given to talents that have shown commitment and proven results (in business and team leading) within the corporate environment.This type of position brings to the incumbents an overall understanding of the business leverages among which marketing, communication, sales, distribution, ﬁnance, logistic, HR. On the other hand, as all brands tend to go global to expand through new markets opportunities, geographically centralized brand management also tends to become a new standard in business : strategical orientations organized through Regional management teams to ensure brand consistency and joined efﬁciency, hand in hand with local afﬁliates. Through these 2 angles and the 12 sessions of this workshop, students will apprehend the Brands International Management schemes, illustrated by concrete examples from the business world as well as by testimonies from experts coming from different industries. Required reading : to be deﬁned.
Political Note (10 minutes each), followed by a general debate with the whole class Course Description : The course is built around four “chapters” : 1) a historic perspective of state and national identity-building in the Americas, and the core “pan-American” paradigm that has been the main organizing tool of the relationships between Western Hemisphere countries during the 19th and most of the 20th centuries ; 2) A historical perspective of the building of Brazil's political, social and economic model of “national developmentism”, its successes and failures ; 3) The Brazilian “emergence” as a South American and global power that ended in an epochal crash, its impact on Latin American neighbors and their reactions to it ; 4) From “pan-Americanism” to the “Wider Atlantic” : Latin America is facing a resurgent US power – the bedrock the new “industrial revolution” triggered by an innovative “digital economy” – the Asia-Paciﬁc economic slackening and the spillovers of the new Brazilian severe “fall”. While the promises of an “”Asian Century” are still only a potentiality, an “Atlantic Century” is resurfacing on the global horizon. How to adapt to this new reality is Latin America's greatest historical challenge. To understand the historical background that shape Latin American states' policies and attitudes towards the two nonHispanic and biggest players in the Americas : the US and Brazil. To understand Brazilian identity and social model and analyze the rapid rise and catastrophic fall of the last 20 years. To understand the new challenges facing the region : how to adapt to a new epochal “industrial revolution” triggered by the US-centered “digital economy”, and Washington's new “America First” economic and foreign affairs policies. And how to cope with Brazil's deep economic, social, political and ethical crisis in the framework of an emerging “Wider Atlantic” future. Required reading : 1) Bethel, Leslie. « Brazil and ‘Latin America' », Journal of Latin American Studies, 42 , 457-485, Cambridge University Press 2010. ; 2) Valladão, Alfredo, "Climbing the Global Digital Ladder : Latin America's Inescapable Trial" OCP Policy Center, Policy Paper PP-16/09, Rabat (online paper, June 2016). ; 3) Valladão, Alfredo, The New Tordesillas line : The present great Latin America East-West divide, Quaderni IAI (n° 4, November 2007), Rome. ; 4) Valladão, Alfredo. “Brazil – Defense without
BRAZIL'S MELT DOWN AND “AMERICA FIRST” : A HISTORIC CHALLENGE FOR LATIN AMERICA
Semester : Spring Number of hours : 24 Language of tuition : English
Opened to the exchange program
Teachers : Alfredo VALLADAO (Professeur agrégé cont.). Pedagogical Format : Seminar Course validation : A ﬁnal individual grade as a weighted combination of sub-grades attributed to : oral and written presentations of a Press Analysis and a Political Note ; originality of bibl