Écoles, masters et doctorats / Schools, Masters and Doctorates / Enseignements / Teachings
its form (clarity, organization of ideas and examples, concision etc.) and on its substance (research based on and beyond suggested readings, illustrative precedents, etc.) : 30% of total grade ; - Individual student's project, to be completed in the second half of the semester (topic and format to be proposed by the student and deﬁned with the lecturers) : 40% of total grade. Workload : Before each class, selected readings (usually 10-20 pages required), and preparation of class discussions (questions, comments, etc.) based on the readings ; - Once in the semester, preparing and presenting a group presentation (less than 10 minutes). The presentation may, at the group's option, be supported by a short PPT handout (5-10 slides) ; - Drafting of a concise mid-term student's project (3 to 5,000 words). Pedagogical Method : 12 weekly lectures of 2 hours, each including (i) a presentation of the session's topic by the lecturer(s), typically including (ii) a press review, (iii) real-life case studies (iv) open discussions and debates, and (v) one or two short presentation(s) by a group of students. Additionally, practitioners working in or with China (senior banker, China correspondent of leading French newspaper, China economist at major energy company etc.) may be invited to share their views and practical experience with the class. Course Description : All future decision-makers will be confronted to China on a daily basis throughout their career. While few of them will need to develop an expertise in Chinese law, all need to understand how the Chinese legal system — and its practical functioning, particularly when applied to economic activities — affect the world (and how the world affects them). Are intellectual property rights protected under Chinese law and if so, why are IP infringements so prevalent ? Is China's labour law as "employer-friendly" as typically described in the West ? What does the "internationalization of the yuan" really mean in practice, for importers/exporters and foreign investors ? How are legal issues approached and addressed in negotiations with Chinese business partners ? How to get ﬁnancing in China, and is it the same for a company to list in Hong Kong or in Shanghai ? Should one rely on normal business instincts when dealing in or with China, or is
there a "Chinese exception" in all business matters ? etc. This course is based on a practice-totheory approach : the lecturers derive their views and analysis of the Chinese legal and economic system from their practical experience working in China, on Chinarelated projects, and/or with Chinese clients. Rejecting the idea of an "incomprehensible" China, they ambition to provide the student with a hitchhiker's guide to the Chinese galaxy, covering all key areas of economic and business law and practice. Required reading : General and session-speciﬁc reading suggestions (books, papers and articles, legal documents, websites, etc.) will be included in the course's ENTG folder.
BUSINESS-MODELS DES MÉDIAS (LES)
Semestre : Printemps Nombre d'heures : 24 Langue d'enseignement : français
Enseignants : Enguerand RENAULT (Rédacteur en chef, Service Medias, Le Figaro). Prérequis : Cours en français : accessible au étudiants ayant au minimum un niveau 4 en français. Format pédagogique : Séminaire Mode de validation : 50% pour deux business cases (25% chacun) ; 40% pour participation aux questions d'actualité ; 10% pour assiduité et ponctualité. Méthode pédagogique : 24h. Descriptif du cours : Le but du cours est d'analyser l'actualité de chaque marque média (TF1, Canal+, Le Monde, The New York Times, Facebook, Twitter ou Netﬂix) sous l'angle des modèles économiques à préserver ou à réinventer. Pourquoi les chaînes de télévision lancent des chaînes YouTube ? Pourquoi les modèles intégrés d'Apple ou de Google aspirent la valeur ajoutée des médias existants ? Pourquoi Canal+ va chercher un relais de croissance