Le Grand Syllabus 2017/2018
plus que jamais d'être connecté, en permanence, à l'air du temps. Cet exercice demande la maitrise de savoir-faire, nécessite de l'audace et de l'innovation tant humaine que technologique. C'est d'ailleurs cette complexité qui rend le déﬁ challengeant et enthousiasmant. Objectifs pédagogiques : identiﬁer le client et construire son propre univers de communication ; connaitre les principaux savoirfaire en communication (médias, crise, digital, interne, marque) ; bâtir et défendre une stratégie de communication opérationnelle et concrète. Lectures principales demandées : WESTPHALEN (Marie-Hélène) et LIBAERT (Thierry), Communicator, 6e éd., Dunod, 2012 ; LIBAERT (Thierry), Le plan de communication, 4e éd., Dunod, 2013 ; SARTRE (Véronique), La communication de crise, Demos, 2003 ; HARBULOT (Christian), Manuel d'intelligence économique, Puf, 2012 ; CICÉRON (Quintus), Petit manuel de campagne électorale, Arléa, 1996.
ment in large-scale urban areas. In particular, content will focus on the public-policy rationale driving urban development in these regions, the vertical (multi-level) and horizontal (inter-municipal) governance arrangements adopted by publicsector authorities in support of this development, how (and why) these arrangements evolved over time, the implication of civil-society organisations, including business, labour, academic and community groups, in metropolitan-development policy-setting and implementation and in ﬁnancing arrangements to support this development, and the public accountability and reporting arrangements adopted to measure performance against development objectives over time. This workshop will use a comparative approach based on case studies conducted by the Organisation for Economic Co-operation and Development (OECD)'s Urban Programme. The four case-study metro-areas that will frame workshop activity will be (in no particular order) Seoul (Korea), Toronto (Canada), Chicago (USA) and Istanbul (Turkey). The Workshop will draw upon further case-study examples of challenges and opportunities in ﬁnancing metropolitan development carried out by the OECD programme (e.g. Madrid, Copenhagen, Cape Town, Gauteng (Pretoria-Johannesburg), Milan, etc). It will also draw upon comparative policy work as well as national urban policy assessments. At the conclusion of the Workshop, students should have a clear understanding, based on empirical evidence, of the policy drivers underpinning metropolitan development and its ﬁnancing, governance arrangements that worked along with those that didn't and why, and the policy and governance challenges associated with ensuring sustainable metro-development ﬁnancing. Required reading : OECD Territorial Reviews of Seoul, Istanbul, Toronto, Chicago ; OECD publication : Competitive Cities in the Global Economy ; OECD working paper : Financing Green Urban Infrastructure (O. Merk, et. al.).
COMPARATIVE APPROACH TO FINANCING METROPOLITAN DEVELOPMENT
Semester : Autumn Number of hours : 12 Language of tuition : English
Teachers : Adam OSTRY (Project manager, Governance Reviews and Partnerships Division - OECD). Prerequisite : None. Pedagogical Format : Workshop Course validation : In class value-added contribution to discussion/understanding of topics ; A short (750-1000 words) case study on a topic related to the workshop, of the student's choosing and agreed to by the facilitator, in essay format, that articulates a policy and/or governance challenge, describes the contextual factors inﬂuencing its resolution, and proposes options to address. Workload : 4 workshop sessions + preparatory work for workshop participation and case-study essay. Pedagogical Method : 3 sessions of 4 hours. Participative workshop format. Course Description : The sessions will focus on the policy and governance arrangements that underpin the ﬁnancing of metropolitan develop1124
COMPARATIVE CONSTITUTIONAL REVIEW
Semester : Autumn Number of hours : 24 Language of tuition : English