Le Grand Syllabus 2017/2018
Workload : The class participation will require active participation in the discussion of the power-points presented by the other members of the class. The class presentation will consist in a presentation made by roughly 3 students. It is based on a power-point (15 minutes) presenting the ongoing work on the ﬁnal paper followed by a discussion with the other members of the class (15 minutes) The ﬁnal paper (4,500 words, Arial 12, 1.5 space, default margin, including title and references) is an individual work, possibly expanding one aspect of the class presentation. It should focus on a well-deﬁned research question. It should include an abstract and references. The due day will be decided during the session week 5. Course Description : Four lectures by Prof. Bark will cover : Korea's economic development for the last 50 years : An overview ; The rise of China and East Asian economies ; Korea's external trade relations and trade policies ; Trade integrations in East Asia and Asia Paciﬁc. The rest of the course by Prof. Messerlin will be devoted to the long road of the EU relations with Asia, ﬁrst through the GATT-WTO, then through loose plurilateral fora (such as ASEM) and today through bilateral trade agreements (EU-Korea, EU-Japan, etc.) . It will also cover less traditional aspects of these relations, such as SDGs, security and ﬁnally culture, an often neglected topic despite its critical importance in shaping countries' “soft power”. Required reading : Krugman, Obstfeld and Melitz, International Economics, Pearson ; Mankiw, Principles of Macroeconomics/Microeconomics, Cengage Learning.
Teachers : Alice LE ROY (Professor, University of Paris V). Prerequisite : A basic knowledge of, or interest for the concepts of urban sustainability (ecological footprint, energy efﬁciency, urban resilience, post-carbon strategies) are required. No prior knowledge but an interest for the fundamental components of strategic communications (how to communicate and how to persuade multiple audiences) is expected. Pedagogical Format : Workshop Course validation : One 10-minute presentation of an environmental communication strategy in a metropolitan area (in 2016 the focus will be on reclaimed urban spaces) : 50%. A written contribution to a website : 50%. Workload : Seminars (3x3 hours), teamwork (for the creation of the website), online and ﬁeld research (during the urban walk and for the oral presentation). Pedagogical Method : 4 sessions of 3 hours (including 1 off-site session). Seminar-style class : students are encouraged to approach themes and to share knowledge from multiple perspectives. Course Description : The workshop examines communication processes geared towards environmental sustainability in metropolitan areas. Based on case studies, student-led presentations and an urban walk, the workshop will give a general overview of communication tools and strategies honed to cope with ecological challenges in metropolitan areas, with a focus on climate change, biodiversity and transportation issues. Media such as newspapers, TV channels, radio and the web in its various forms, including social media, will be examined along with other forms of communication such as advertising and public relations, political campaigning and citizen activism. Each student will collect a dynamic toolbox of city proﬁles, case studies, and model policies in order to analyze the strategic use of environmental communication by governing bodies, NGOs and grassroots organizations. By the end of the workshop, students will have considered the impact of a wide range of communications activities on the process of developing sustainability policies. They will also have analyzed approaches that extend beyond individual behavior change to include shifts in social norms, businesses, markets and public policies.
ECOLOGICAL CHALLENGES AND COMMUNICATION STRATEGIES IN THE METROPOLIS
Semester : Autumn Number of hours : 12 Language of tuition : English