Le Grand Syllabus 2017/2018
Pitch : 20%. Presentation : 20%. Quizzes and participation : 40%. Project : 20%. Workload : Workload is moderate to heavy depending on students' skills (ability to read in English quickly, to search for new information, to prepare sharp and short PowerPoint presentations). It is expected that students read about 2 case studies for preparing each class, prepare their own pitches and presentations and work on their ﬁnal project. Pedagogical Method : There will be 6 classes of 4 hours each. Underlying material, including cases, will be mostly derived from the reference book and will serve the purpose of fostering class interactions, critical thinking, skills-development. Hence the emphasis is not placed on fundamental knowledge, but on knowhow, fostered and developed in class through the case-based approach. Complementarily students will be presented with material to develop the pitching approach, and practice it throughout the class, as a basis to streamline their thoughts, communicate, convince, and turnaround concepts, ideas, insights. Hence it is fundamental to purchase the class book and prepare reading before classes. Course Description : Objective of this course is to develop some theoretical business knowledge on entrepreneurship, entrepreneurial strategic thinking, as well as practical skills needed by an independent business person looking forward to starting a new company. While a few formal lectures covering the “basics” are proposed, the main approach is case-based as pioneered by HBS. It involves collective work in-class, analytical brainstorming sessions, practicing communication and synthetizing skills. Emphasis is on being innovative, convincing, synthetic, pragmatic, and constructive. Upon completing the class students should develop a general understanding of the varying dimensions needed to start of a new venture, as well as having progressed on their ability to mobilize some of the required skills. Required reading : Entrepreneurship, Global Edition 2 juillet 2015 Bruce R. Barringer, Duane 1350
Ireland Pearson ; Édition : 5 (2 juillet 2015) 600 pages.
FUNDAMENTALS OF MARKETING
Semester : Autumn Number of hours : 12 Language of tuition : English
Opened to the exchange program
Teachers : Maxime DUPONT (Directeur du développement, L'Oréal). Pedagogical Format : Lecture alone Course validation : Final exam (100% of the ﬁnal grade). Workload : 6 lectures of two hours each (12 hours). Credits : 2. Pedagogical Method : Each lecture introduces theoretical tools and case studies for illustrative purposes. Course Description : A central ﬁeld in the understanding of our economy, marketing goes much beyond its classic deﬁnition of promoting products or services to sell them. As the business world is shifting under the inﬂuence of the digital revolution towards new paradigms of customer centricity, brand content and retail excitement - among others - to create unique and differentiated experiences - marketing mission needs to be revisited. This course will explore not only the academic concepts of marketing but also the new approaches that challenge them. It will be based on reﬂections on classic and new companies cases, from various business environments and models. Required reading : Positioning : The Battle for Your Mind by RIES and TROUT. A true classic book, as a perfect introduction to marketing.
FUNDRAISING & MANAGEMENT OF THE CULTURAL SECTOR
Semester : Autumn Number of hours : 24 Language of tuition : English
Opened to the exchange program
Teachers : Jérémie PATRIER LEITUS (Chef de Projets).