Le Grand Syllabus 2017/2018
- Group Presentation (30%) : In groups of 3 or 4, students will offer an oral presentation illustrating with relevant examples a concept discussed in class. The groups will contact the teachers to register in the presentation schedule. These will take place at the beginning of each session. - Individual presentation (30%) : Each student will propose a particular case study (free topic) that they will present orally. For example, it will be a question of analyzing an aspect of the political communication of a leader / party, an emblematic campaign or a socio-technical innovation. The subject will be validated beforehand by the teachers. The presentations will take place at the beginning of each session. - Written report (40%) : This written work (between 800 and 1500 words), to be submitted by Thursday, May 3, 2018, presents a summary of the individual case study presented in class by the student and will therefore take into account any remarks and suggestions made during the oral presentation. Workload : In order to better prepare the group presentations, students will consult the Reading List provided by the teachers at the beginning of the course. Pedagogical Method : Each session will be animated by the two teachers, articulating theoretical and practical aspects concerning the theme of the day. Group and individual work will take place at the beginning of each session. These oral presentations will provide feedback on systematic experience as well as a short discussion with all course participants. The active participation of students is therefore absolutely essential. An interactive calendar (management shared with course delegates) will be made available to students to plan their interventions as effectively as possible. Course Description : This course offers a multidisciplinary approach to political communication. It will go back the historical and theoretical origins of a constantly evolving professional ﬁeld. Examples from the news will illustrate concepts, epistemological and strategic issues. Required reading : G. Lakoff, Don't Think of an Elephant !, Chicago, Chelsea Green, 2004. ; Jeffrey C. Alexander, The Performance of Politics : 1598
Obama's Victory and the Democratic Struggle for Power, Oxford University Press, 2010 ; M. Atkinson, Our Masters' Voices : the Language and Body Language of Politics, London, Routledge, 1984. ; J. Berry & S. Sobieraj, The Outrage Industry : Political Opinion Media and the New Incivility, Oxford, Oxford University Press, 2013 ; A. Damasio, Descartes' Error : Emotion, Reason, and the Human Brain, New York : Putnam, 1994.
POLITICAL COMMUNICATION IN CONTEMPORARY DEMOCRACIES
Semester : Spring Number of hours : 24 Language of tuition : English
Teachers : Nicolas BAYGERT (Lecturer), Philippe MOREAU CHEVROLET (President MCBG Consulting). Prerequisite : Level 4 at least in English Language. Pedagogical Format : Seminar Course validation : Marking scale : 1 collective presentation (1/3 of the ﬁnal mark) ; 1 individual presentation (1/3 of the ﬁnal mark) ; 2 individual papers during the class (1/3 of the ﬁnal mark). The collective and individual presentations will be prepared at home, during extra school time, and delivered in front of the class. Students will be free to choose amongst the topics that are suggested to them. Pedagogical Method : 12 x 2h. Course Description : This course promotes a transdisciplinary approach to political communication that blends together history, political science and new concepts designed by the latest research in the ﬁeld. Students will have to put themselves into the “war room”. They will have to work on the strategies, speeches, visuals, and other ordinary tasks of political communication advisers. Top level, English speaking, and internationally oriented political communication specialists such as communication advisers, digital communication advisers, ﬁeld and campaign advisers, jour-