Le Grand Syllabus 2017/2018
whether it concerns advertising agencies or media (print, audiovisual or digital) and more generally publishing businesses, content producers, access providers and new digital players. The purpose of the course will be to give the student a wide perspective of the strategic and ﬁnancial basics, essential to understand the evolution of the industry and its issues. The course links the theoretical elements of managing a business with the daily reality of managers. Required reading : Regular reading of the business press in general and especially section dedicated to communication (Les Echos, WSJ, Financial Times, Le Monde, Le Figaro) and the specialized press (Stratégies, Communication & Business, Ad Age, Ad Week).
of research, benchmarks to compare public and private management. Quiz, videos, case studies will be used to boost participation and interaction during the lecture. - The other half of session is more dedicated to exercises (collective work on speciﬁc material, HBR case studies, roleplaying). For approx. 1/3 of the sessions, a guest speaker will bring his testimony and give some more insights. Course Description : The objective of the course is to give an overview of private companies' challenges, ways of working and megatrends to have another reading of public management. Each session will highlight one of the main companies' dimensions (marketing, strategy, governance, digital transformation, management) and in each session a comparison with public management will be developped. Theoretical basics will be explained and put into perspective. Many concrete cases will be used to illustrate concepts and to better understand what is at stake. Interactive animation is used also to better appropriate concepts (team work, quiz, role playing, cases) and put learnings into practice. External speakers will be invited to share with the students their experience of both private and public management. Required reading : Henry Mintzberg, Joseph Lampel, Bruce Ahlstrand (Author) Strategy Safari : A Guided Tour Through The Wilds of Strategic Management, Paperback – June 6, 2005 ; Frédéric Laloux, Reinventing organizations, Diateino Eds, 2015 ; Harvard Business Review (including HBR Must read on strategy and management) ; Public Management Review articles ; Steven D. Levitt, Stephen J. Dubner, Freakonomics, A Rogue Economist Explores the Hidden Side of Everything Harper Perennial, 2009.
STRATEGIC BUSINESS MANAGEMENT
Semester : Spring Number of hours : 24 Language of tuition : English
Teachers : Fanny CORMAN (Senior Project Manager, Ytae), Arnaud LAVIT D'HAUTEFORT (Partner, Ytae). Prerequisite : None Pedagogical Format : Lecture alone Course validation : Validation according to the following criteria : - Participation (10%). - Team Work : A collective work to be presented during the course by groups of approx. 4 students on a dedicated topic (company) chosen by the team (40%). - Individual work (paper based) (50%). Workload : - For each session some readings will be suggested to students (research articles, articles from Harvard Business Review) : less than 15 pages. - For some sessions, a case study will have to be prepared in advance by students. - For some sessions, some research on companies / public people will have to be done Pedagogical Method : For each session, - Around half of the session will provide inputs on concepts and theory, state of the art in terms 1752
STRATEGIC DECISION MAKING
Semester : Autumn Number of hours : 24 Language of tuition : English
Teachers : Nicolas SAUGER (Professor / Researcher at Sciences Po, CEE).