W H AT A R E YO U R M A I N S O U R C E S O F I N S P I R AT I O N ? We have a lot of ideas, but our concept takes a lot of time to develop. Max really loves cars, particularly Mercedes. He could spend hours talking to you about why he loves them so much. He feels that, throughout the years, they have created new elements unlike any other brands. Frank Lloyd is another big inspiration too. He created the Johnson and Johnson building in 1939, he had a strong vision of what he wanted to create – and it worked. If you believe in your concept, you mustn’t let it go, we try to make the impossible possible. Max always pushes limits. Our main inspiration is the notion that you have to believe in yourself. If it looks nice but doesn’t work, no one will want it, and vice versa. That’s why it takes so long to develop. W H AT A R E YO U R B E S T S E L L E R S ? Cameleon is still our best seller to this day. Sales haven’t ceased to grow since the early years. Then we launched Bee and other models…but it’s not about hype, all our products evolve and progress. We do our best to ensure that the concept is as good as possible, and that the pushchairs are long lasting. The result is its final value, it’s a real investment. That’s what I like most about this product; it’s true quality. We hear great stories at Bugaboo, about different children who have all used the same pushchair, or about people who sell their used pushchairs on eBay and give them a whole new second life. IS THERE A DIFFERENT PUSHCHAIR ADAP TED TO E ACH CIT Y ? The good news is, our products are all international! Bee is the most relevant for the Asian market, because people mainly live in cities and in apartments. The Buffalo sells well in Nordic countries because it’s practical for the snow. In Paris we see a lot of Bugaboo Bees as well. In Asia, they mainly YO U C R E AT E D “ B E E I N T H E C I T Y ” S O T H AT P E O P L E C A N P O S T P H O T O S O F THEIR KIDS IN THEIR PUSHCHAIRS. C A N YO U T E L L U S A B O U T T H AT ? I S I T I M P O R TA N T F O R YO U T O C R E AT E A PA R T I C U L A R R E L AT I O N S H I P W I T H We 84 grew very quickly. and We work and with our designers engineers YO U ’ R E B A S E D I N A M S T E R D A M . C A N YO U T E L L U S A B O U T T H E C O M PA N Y ? choose brighter colours, contrary to in the UK for example. In the future, we could really create a specific pushchair for each city.
Headquarters comprise of 325 people. We sell in 49 countries with offices in France, LA, the UK, and Shanghai… It’s nice to have our own factories in each country.