YO U R C L I E N T S ? We observe a lot about our clients when they’re out and about on the streets. On this website, people register and like to ask questions which allows us to get a lot of insight that helps us develop our products. We try to identify the things that we’re doing right; we want to help and fulfil our users’ needs. They send us stories and pictures… With Facebook, Instagram and other social media platforms, you can see the excitement. They’re stylish, they inspire us enormously, and we learn a lot from them. People can also create their own Bugaboo on our website – they can choose the seat, the design, we need to work more and more towards that. It’s a way to stay relevant with our clients and to anticipate what they want.
we create a “new mobility concept”, which is a long process. And finally “Let your beliefs rule”, the idea that you should always believe in yourself. QUEL S SONT VOS NOUVE AUX PROJE TS ? Nous avons lancé notre nouveau produit en septembre 2016. Rien à voir avec les poussettes, mais toujours avec l’idée de mobilité. Nous le verrons dans tous les lieux publics, et là encore, cela va changer le quotidien des gens. Il s’agit d’un nouveau système de bagages Bugaboo, très innovant, pour redécouvrir le plaisir de voyager. DO YO U H AV E ANY NEW PROJEC TS
COMING UP? We have a new product launching in
W H AT W O U L D B E YO U R B R A N D ’ S M O T T O? We have many! It’s really about enriching our users’ lives, so it could be: “Allow people to move freely in their world”. We also say that
September - nothing to do with pushchairs, but still about mobility. We’ll see it in public places and it will change people’s daily lives. It’s a new form of luggage. It’s very innovative and will allow users to rediscover the pleasure of travel. W H AT A R E YO U T H E M O S T P R O U D O F ? Our product performance, and the fact that we make a difference to people’s lives. I don’t have children, but two years ago I became a step-grandmother. I use the Bugaboo Donkey and I go running with it. It’s part of my life, of who I am. It’s amazing to be able to be yourself while embracing your new role as a mother.
Discover the Bugaboo collection on smallable.com Photos: Delphine Jouandeau Text: Tiphaine Levy-Frébault