1 + in the family
1+ in the family is a Spanish clothing brand that designs and creates baby clothes, with an emphasis on soft fabrics and high-quality materials. We met the brand’s founders at their headquarters in Sant Cugat, Barcelona to learn more about their creative process. Large windows let in beautiful light that reveals an array of flourishing greenery, this is where Gemma Mases and Ignasi Ubach, the brand’s founders, are waiting for us. After telling us how it all began, they tell us more about their daily lives, their inspiration and their aims for the future.
YO U L AU N C H E D 1+ I N T H E FA M I LY I N 2 01 2 . C A N YO U T E L L U S M O R E A B O U T I T ? My niece, Bruna, was born in autumn 2012. She was a much loved baby and I admire my sister for making the courageous decision to raise a child on her own. This new arrival was the catalyst, it pushed me out of my comfort zone and that’s how my brand, 1 + in the family, was born. It had been a dream of mine for many years.At that time, I had already worked as a freelance fashion designer for various fashion companies for 17 years. The first 12 years were extraordinary, I had the opportunity to work for renowned companies, with teams that taught me a lot. However, in 2007 the world was hit by the
financial crisis. As a result, job vacancies and working conditions in the fashion sector were hugely disrupted. With the support of my husband, Ignasi, I set out to create my own company. This gave me the opportunity to be more independent and learn more about product creation. W H O ’ S B E H I N D 1+ I N T H E FA M I LY ? 1 + in the family is a family business I launched with my husband, Ignasi. Ignasi is an economist with a lot of experience in the financial sector and in textile exports. But we’re not the only ones behind 1+ in the family, an extraordinary team has grown faithfully alongside the brand.