St. Joseph’s School for the Blind. Yogi Berra is a friend of Lee’s too, and Conair is a supporter of the Yogi Berra Museum in Montclair, New Jersey. Lee is still as passionate about his New York Yankees as he is about his business.
From the day the Rizzutos started selling their products, family and work were interchangeable. In 1959, Julian, Josephine and Lee, then just 21 years old, decided to turn their little family business into a real company and sell their products on a larger, more professional scale. Continental Hair Products, a business started with a one-hundred-dollar investment, was the little engine that could. The Rizzutos’ company was the American Dream, founded with the spirit, self-confidence, and extraordinary vision of an incredible family. Eventually everyone knew what the natural bristle-brush hair roller was, but in 1959 it was still a unique, new product that added value to the salon business. All the beauty parlors and supply stores wanted the Rizzutos’ rollers. As demand continued to grow, the family decided to spend part of the year in Italy to oversee production and shipping. They rented a factory in Italy, a home away from home. Lee’s daughter Suzie, who was just a toddler at the time, remembers keeping her grandmother
giuliana, sicily, birthplace of Julian Rizzuto castelvetrano, sicily, birthplace of Josephine Rizzo Rizzuto