A Bird in the Hand
Lee’s biggest customer base, professional stylists and salon owners, were always eager for new products, and Lee kept finding them. He brought them a hot comb, the industry’s first handheld electrical appliance. But the product that is forever associated with The Conair Story – the greatest combination of performance, style and value to date – was the pistol-grip handheld hair dryer. On a trip to Asia, Lee perfected the first version of the dryer that put his company on the map. The W060, with its innovative ergonomic handle, allowed a stylist to comfortably shape, smooth, straighten, and curl a client’s hair as it was being dried. Lee was one of the first people in the industry to actually go into salons and teach hairdressers how to use these new handheld dryers. The technique replaced the standard three to four-hour “wash, set and bonnet dry” with a thirty-minute “wash and blow dry,” and allowed salons to turn around customers faster. Like his father, Lee always figured out what his customers needed, and found a way to deliver it. The company soon won a reputation for excellence in engineering, and regularly introduced newer versions of the dryer with more powerful, longerlasting AC motors and the higher wattage professionals preferred. In one study, the Rizzutos’ dryer was estimated to have a motor life of over 1,000 hours.
Lee demonstrating his pistol-grip dryer
Lee was one of the first people in the industry to actually go into salons and teach hairdressers how to use these new handheld dryers.