News of great products at great prices gets around fast, and eventually the company’s pistol-grip dryers, hot air brushes, and other hair appliances were almost selling themselves. Unisex salons were beginning to open up, which meant more business for professionals and more visibility for Continental Hair. Ohrbach’s, Abraham & Straus, Korvette and other major New York stores had followed Macy’s lead and were selling the pistol-grip dryers. As consumers discovered a new way to style hair at home, the company’s consumer haircare category took off!
Jheri Redding joins conair, 1973
The ‘70s was a decade of tremendous growth. In 1972, as the Yellowbird took flight, the company made its first public stock offering to raise funds for working capital and expansion. Soon thereafter, with manufacturing in Asia steadily replacing manufacturing in Europe, a joint venture was established with a company in Hong Kong. Lee Rizzuto always knew the best next step and took it. He’d been watching Richard Nixon’s overtures to China, and positioned himself to move into this exciting new frontier the minute the door was opened. In 1973, with his passion for product still driving the business, Lee acquired Jheri Redding Products, Inc. and moved into the professional liquid hair