Vive la France!
Business continued to build both domestically and internationally, and the company’s foreign focus shifted to France. In 2002, the legendary Master Chef Paul Bocuse, in his first commercial endorsement, helped to launch Cuisinart in the country long recognized as having the finest cuisine in the world. Bocuse has received more Michelin three-star ratings than anyone in the world, and his endorsement was an incredible honor for Cuisinart. That same year, Conair established headquarters in Paris to serve all of continental Europe, Scandinavia, and Russia. The fact that this culinary mecca is also the fashion capital of the world made it the ideal location for a company whose heritage is the business of beauty. Like McDonald Avenue, the building that Lee bought in Montrouge, a suburb of Paris, provided lots of room to grow,
master chef Paul Bocuse – recognized as the #1 chef in the world
and seven years later, all but two of the nine floors are being used for offices, showrooms, forecasting shows, bi- and tri-lingual staff development, and dayto-day business. From this central location, Conair, Cuisinart and BaByliss are reaching out across the globe. In 2008 Conair started selling Revlon hair appliances in France. A perfect partner for BaByliss, Revlon products, introduced in chic new packaging, quickly expanded Conair’s share of the European consumer haircare market.