Some Things Never Change
Conair’s philosophy has never changed. It’s all about servicing the customer. Whether it’s a local beauty parlor in 1960s Brooklyn or today’s retail buyer at Target headquarters, the formula is the same. You deliver the quality product your customer orders on time and at a good value. You support your customers with advertising to bring consumers into their stores. The customer passes on the value to the consumer, sells out, and orders more. It’s a formula Lee has used over and over again – a win-win situation that’s worked for fifty years. SAP systems track the orders and deliveries; the global economy generates the market. But you still need people like Lee Rizzuto, who have the vision to see trends coming, even if new ones may be more geographic than product-driven. Countries that have never consumed could become the biggest markets in this changing world, so the visionary has to be a strategist, too – because as seismic shifts occur in economies and cultures, game plans may have to be revised. Over the last fifty years, Lee has proved to be a master strategist as well as a visionary. He’s taken $100 and turned it into a $2+ billion a year business. The company began selling in the United States, now it’s selling in 101 countries. In 1959 there were three employees; today there are over 4,000. What does Conair do for an encore?
“I started in the business when I was seven years old, putting rollers together. I’ve never separated our family’s business from our family. Conair is just something that is in our blood. It’s always been a part of who we are. ”
Lee Rizzuto, Jr.