In 2009, the Conair Professional Group
shifted into high gear, initiating discussions for a sponsorship agreement with Ferrari, the world’s most renowned race car company. The exclusive partnership would bring together Conair’s Coif’in, an Italian manufacturer of premium professional hair dryers, BaByliss, one of the world’s most respected professional haircare appliance companies, and Ferrari. The result of this unique collaboration would be the first-ever Ferrari endorsed high-performance engine for professional haircare appliances. It’s an exciting proposition: three of the world’s most respected brands, Ferrari, Coif’in and BaByliss, known for speed, power, and performance, joining forces to develop an unprecedented line of
ferrari high performance engine
products for today’s haircare industry.