One of Conair’s goals is to turn that 69/ 31 domestic/international sales split into a 50/50 ratio within the next few years.
In 1995, with France rapidly becoming the European hub, Lee asked Bernard Vacher to head up BaByliss. His meticulous handling of strategic and marketing operations helped to quickly increase penetration in Europe, and is largely responsible for the company’s ongoing growth in continental Europe, as well as in a number of other foreign countries. Since Bernard joined the team, Conair’s market share has more than doubled in France. He works fast! And Conair UK is in good hands, too. Ian Nuttall is one of the team’s hardest working players. His vision of a steady flow of innovative new products is close to the heart of Conair’s heritage. Coupled with a solid understanding of market share, and expertise on both the sales and marketing sides of the business, Ian is the whole package. He’s helped Conair double market share in the UK in the seven years since he arrived on the scene. These are just a few of Conair’s international superstars. They join Ron Diamond and his team, Lee Jr. and Ken Russo’s team, which handles Conair’s professional activity worldwide, and Denis, who with his team handles extensive private label liquid filling operations, selling to other major companies. Babe heads Conair’s PR team, which has generated millions of dollars worth of impressions, creating valuable brand awareness across the company’s extensive product lines. Babe and her sister Suzie – who works on the new products side of the business – join those already mentioned and the thousands of