salon on Manhattan’s East 42nd Street, and quickly became part of the professional community, working hard to build their business and raise their three children. The family grew up with the business and the business grew up with the family. “Home was work and work was home” was a model their children, especially their son, Leandro, would carry with them through life.
Julian Rizzuto was always a bit of an inventor, curious about how things worked, how he could improve them, or what he could make to do the job better. His business was hair, and following the age-old wisdom, “do what you know,” he began making products for hair. After constructing a better bobby pin, he invented the pin curl clip, which stylists loved. Time spent was money lost for salons, so Julian created a faster-drying bristle brush roller, and eventually perfected the hair dryer, the appliance that Lee would later reinvent to change an entire industry. Julian sold his products to the beauty parlors and salon supply stores in the area. He simply came up with ideas for products that made his colleagues’ tasks easier and more effective, and provided a more pleasant experience for the client. Then he built them. Good products that followed the trends in hair fashion, at good value. It was a simple business model that worked as well then as it does today.
The family grew up with the business and the business grew up with the family. Home was work and work was home.